Web Design and Development
Your website has a purpose: conversion
Your website is is no longer just an online brochure. Today’s consumer expects your website to inform, educate, engage, and provide a convenient method of interaction with your brand – in a personalized manner. With an overcrowded world wide web, consumers are very critical about which websites they trust and with which brands they will engage online.
That’s why we start with your Online Marketing Strategy!
Most websites we see are still driven by design. Web developers and web designers are solely focused on creating a website that is pleasing to the eye. At Mawazo Marketing we bring web development back to where it belongs, a strategy to increase sales for your business! We start with helping create a clear Online Marketing Strategy, defining your ideal clients and how best you can reach them. We start with the end-result in mind.
Mawazo uses an efficient and effective process for web development to make sure that the final product is in line with you expectations. In the below video we explain our approach to web development.
Below you find a short description on the 5 phases we use for our web development projects. We get your approval at the end of each phase of web development. This allows you to know exactly how your website will work and how it will look, so that at the end of the project there are no surprises!
This first step is crucial, and our approach sets us apart from other web development companies in the Burlington, Oakville and Hamilton area.
We start with documenting the requirements for functionality and technology for the development of your website. This includes user experience requirements, describing how we want your web visitors to interact with your website. We also look at legal requirements such as PIPEDA, CASL and OADA, as well as requirements for Search Engine Optimization.
Of course one requirement for all our websites is that they have a “responsive” design, which means that your website is mobile-friendly, and adapts automatically to the screen resolution of the device used: desktop, laptop, tablet and mobile;
For larger projects we build a functional prototype of the structure and functionality of your website before the real web development starts. We also agree on instructions for web design to guide the creative process, including branding, and requirements for user interface and functionality.
Upon approval of the functional and design requirements of your website we create different web design concepts. Based on your choice and your feedback we modify the graphic design concept, and then use it to guide the web design of all internal pages of your website.
In this phase the actual website is created by our web development team, using the prototype of your website and the approved web design. A dedicated project manager ensures that development is done in accordance with the functionality and design requirements, and industry best practices.
Every website is built on the basis of a Content Management System, which allows inexperienced users to create and edit content on the website. We work with WordPress for smaller website, and with Kentico for more complex and larger web development projects
Once the website is finalized and tested it will be put online at an anonymous location for your own testing. Any adaptations to the website can be made before the website is deployed to a live hosting environment. Prior to full release your employees will be trained to use the Content Management System.
Evaluate and Enhance
After the launch of the website we engage with you to make sure the website performs as planned. The continued success of your website depends on continuous evaluation and enhancement, including monitoring with Google Analytics, technical maintenance, and continued Search Engine Optimization.