Digital Marketing Insights

We keep an eye on what is happening in Digital Marketing, and share it with our clients and partners through blogs, social media and email newsletters. 
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A person is typing on a laptop computer with envelope icons coming out of the screen.
By Tom Sweeney 27 Mar, 2024
Hardly a day seems to go by without hearing about a new email scam. Even worse, bad actors are using generative AI tools to create ever more convincing emails to trick us into revealing some personal information. Fortunately, technology is also being used to preserve the integrity of email as a means of business communication. New standards and techniques are constantly being developed and implemented to combat the vulnerabilities most often used by hackers.
a person is writing the word ranking on a whiteboard with a marker .
By Thomas Hess 19 Mar, 2024
Domain authority measures the credibility and trustworthiness of your website, indicating how likely it is to rank higher on search engine results pages (SERPs). It is important for a website's SEO performance because it indicates its overall ranking strength.
illustration of things to keep in mind for email marketing campaigns
By Liza Rodrigues 22 Dec, 2023
Email marketing is a great way to nurture your client list. Read the do’s and don’ts of email marketing campaigns.
Google Search Engine
By Thomas Hess 19 Dec, 2023
The Google Search Engine Results Page (SERP) has different sections, which are produced from different data.
Google My Business
By Thomas Hess 19 Dec, 2023
Google My Business is a free service offered by Google which allows you to present business information on the Google Search Engine Results Pages.
Group of people discussing about digital transformation
By Mawazo Marketing 14 Nov, 2023
Digital transformation is not just a buzzword. It's a necessity for B2B businesses to stay competitive in today's digital age. But how do you drive digital transformation in your B2B business? This blog post will explore strategies and tips to help you successfully navigate the complex digital transformation process.
Scales of justice between Google and Canada
By Liza Rodrigues 10 Jul, 2023
Explore how Canada challenges tech giants in a quest for fair content revenue sharing. Discover the latest developments in this digital showdown.
B2B Service Companies
By Mawazo Marketing 08 Mar, 2023
Maximize your B2B service company's online presence with expert tips for LinkedIn, Twitter, and Facebook. Unlock social media success today!
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