Get your website found by your target audience

To provide the best possible user experience, your website needs to be technically sound. There are many areas that need to be taken into consideration, but the most important ones are quite straightforward:

Mobile-friendly design

Is your website mobile-friendly? As of November 2022, more than 60 percent of all website traffic is from mobile phones. Therefore it is very important that your website is mobile-friendly. Google has adopted a "mobile first" approach to ranking websites, which essentially means that the website is ranked based on the information and performance of the mobile version of the website.

A fast website

Is your website fast? In July of 2021 Google introduced an important update of its search engine ranking factors called Core Web Vitals. It includes three measures tracking how long it takes for a webpage to fully load, when a visitor can interact with it, and how much the design of the page shifts while it is loading. We track the Core Web Vitals of our clients' websites with GTmetrix, which gives a detailed review of the Core Web Vitals score of your website. We use these metrics in our website speed optimization services to make sure your website is as fast as possible.

Logical website structure

Does your website have a logical structure? Creating a logical structure for your website is an important part of website optimization. It includes a well-organized navigation menu that makes sense to users, and internal links that help visitors find the information they need quickly and easily. This also helps search engines understand what your website is about.

Content marketing is an important part of website optimization. It involves creating and sharing valuable and relevant content to attract and retain a clearly-defined audience. Content creation can take the form of core web pages, blog posts, videos, infographics, ebooks, or any other type of content that your target audience finds interesting and engaging. Read more on our Content Marketing Services

SEO or Search Engine Optimization is the process of making sure your website shows up in Google for relevant search queries. The goal is to make a web page rank on page 1 for a specific search term, and generate organic traffic to the website based on the search terms that your ideal customers use in Google.

Our SEO specialists make sure that your website content is optimized to rank well on the major search engines. In our SEO service we use web analytics and tools such as SEMrush, Google Search Console, BrightLocal and Screaming Frog SEO Spider to optimize each web page for the leading search engines. Read more on our SEO Services.

CRO marketing is the process of optimizing your website for the business goals of your company. It is about optimizing your website for user intent, making sure visitors take a specific action on your site such as filling in a form, signing up for a newsletter or calling a phone number. We design and modify the elements of your web pages to make it easier for your visitors to take the desired action.

Depending on the needs of your website this may include:

• Providing a clear Call To Action on every page, which is clearly visible for your visitors,
• Implementing a chatbots in your website to engage visitors,
• using heatmaps to track the way your visitors move across the web pages,
• A/B testing different text, colours and shapes for buttons,
• Personalizing content to individual website visitors, etc.
  

By optimizing your website for the customer experience, you can increase your conversion rate and generate more leads and sales from your website visitors.