Grow your Business with our Fractional CMO+ Model
Get a Fractional Chief Marketing Officer supported by an expert marketing team
If you want to grow your business, one of the greatest ways to do so is by hiring a fractional Chief Marketing Officer supported by a marketing team. You add an experienced, result-driven executive to your company to define marketing strategy and manage a team of marketing experts to execute it.
Initially marketing is often part of your role as the CEO. As your company grows you are building your team, adding professionals as you need them, and when your cash flow allows it. Marketing is often one of the last roles to be hired.
As your company grows you will reach a point where solid marketing expertise and experience are needed. At that point, you may consider hiring a Marketing Manager or a Chief Marketing Officer (CMO) to handle strategic planning, brand management, marketing campaigns, data analysis, and budget management, and also manage the team responsible for implementing these strategies.
However, many small to mid-sized businesses can’t easily afford a full-time CMO with an
average salary of about $150K. What’s more, your new CMO will not execute the marketing plan, and will rather want to bring in a team, tools and suppliers to get the job done.
What are the alternatives to a CMO?
Many growing companies resort to hiring a marketing assistant. That may work for sending out email newsletters and posting on social media, but you can hardly expect them to drive marketing strategy and set up a system to generate leads for your business.
For a more comprehensive approach to digital marketing, companies can hire a marketing agency. Yet most traditional marketing agencies often focus solely on marketing campaigns, leaving many of the crucial CMO duties untouched.
How can you bring in marketing strategy AND marketing execution at an affordable price?
Our Fractional CMO+ Model
Within the Fractional CMO+ Model we are also responsible for designing and executing the planned marketing campaigns. Our implementation team uses a defined, measurable, and scalable system to execute on all your marketing needs.
Unlike traditional marketing agencies, which focus on executing marketing plans and campaigns, our Fractional CMO+ model combines the strategic expertise of a CMO with the implementation skills of a traditional marketing agency without the considerable price tag of a full-time CMO.
With a Fractional CMO you have a valuable team member and trusted advisor to define strategic direction and manage marketing implementation in your business. This includes strategic planning, brand management, data analysis, budget management, and team building or management.
Within the Fractional CMO+ Model we are also responsible for designing and executing the planned marketing campaigns. Our implementation team uses a defined, measurable, and scalable system to execute on all your marketing needs.
How is this different from a Marketing Agency?
As a
marketing agency we serve our clients in one or more areas of marketing. We assist you in developing your marketing strategy, but ultimately, we focus on implementing content marketing, search engine optimization etc.
As a Fractional CMO+, we have the strategic approach of a marketing consultant, we act as a marketing coach for your team, and we’re accountable for delivering measurable results for your business. In addition, we execute the marketing plan as your marketing agency.
Fractional CMO Responsibilities
As a Fractional CMO we take on responsibilities that go beyond what a marketing agency can handle:
Developing a marketing strategy
- Developing your marketing strategy, annual plan and marketing budget.
- Identifying your ideal client and their needs, and developing our promise to solve those needs.
- Brand development and consistent implementation of corporate identity throughout all operations.
- Making content the voice of strategy and define the path to establish your brand as an authority online.
- Defining the customer journey and the tactics to engage them at every step.
Managing the marketing department
- Hiring and managing employees in the marketing department.
- Developing and coaching your team and creating relevant internal systems.
- Creating training programs to support employee skill development.
- Implementing the marketing strategy using internal resources complemented with a network of external professionals.
Establishing Marketing Metrics and KPIs
- Establishing clear marketing goals, metrics, milestones, and key performance indicators (KPIs) used to measure progress.
- Analyzing data to make informed marketing decisions.
- In-depth reporting on KPIs.
- Making informed strategy decisions based on KPIs and metric reports.
Increasing sales and revenue
- Overseeing spending of the marketing budget and reporting on ROI.
- Selecting the most cost-effective external resources for individual marketing tasks to ensure the optimal resource for each requirement.
- Creating a seamless cooperation with the sales team, providing your salespeople with more leads and the tools to close them faster.
Frequently Asked Questions
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