Business owners often complain that their marketing doesn't bring in qualified leads. As the owner of a B2B service company you want a consistent lead generation system with predictable outcomes.
Our outbound marketing solutions give you that consistency. It is an important part of our digital marketing system. We use email marketing, LinkedIn outreach, press releases, and sales funnels to reach your target audience in an effective and efficient manner. The goal is to find and engage potential customers, rather than waiting for them to find your company.
Our clients benefit from the following outbound marketing services:
Email newsletters are an excellent way to promote special offers, deepen existing customer relationships, and position yourself as an expert in your niche.
Our email marketing solutions engage your customers by sending them personalized email newsletters regularly. Your email database will grow with a clear ‘call to action’ on the website, inviting visitors to sign up for an email newsletter. Our email marketing solutions adhere to legal and ethical principles in privacy, including compliance with PIPEDA and CASL.
Our email marketing campaigns will typically include the following activities:
We help our clients grow their email database with a clear ‘call to action’ on the website, inviting visitors to sign up for an email newsletter. The creation of a ‘lead magnet’ e.g. an ebook downloadable from a Landing Page after providing an email address is another method which works well for collecting email addresses.
Outbound Sales Funnels take leads gathered e.g. from online advertising through a process from awareness to purchase with touchpoints geared to nurture, engage, convert and amplify
The creation of a sales funnel typically involves the following steps:
LinkedIn outreach is the process of reaching out to potential customers through the LinkedIn platform. It can include a variety of tactics, such as sending direct messages, connecting with people on LinkedIn and joining relevant groups. The goal of LinkedIn outreach is to generate leads, build relationships, and ultimately drive sales for your business.
LinkedIn offers many opportunities for businesses to connect with potential customers, partners, or other contacts. For example, businesses can use LinkedIn to:
Outbound marketing can help you: