Case Study: Shopping Website integrated with Spire Business Management Software
Drastically improved overall efficiency by integrating the AutoValet shopping Website with Accounting, Sales and Inventory.
About the Company
Leysons Products is a leading manufacturer of car detailing products for owners of car dealerships. These end customers of Leysons are often frustrated with shrinking margins in the industry, and are looking to increase profit by finding alternative revenue streams.
Auto Valet is a Leysons line of car detailing products that help them with a complete Car Detailing Profit System with the right products, tools and training to grow profitability from their detailing operations and sell used cars quicker and at higher margin.
The Problem
Auto Valet needed to increase awareness of their brands to their product end users, so that these customers would know to request the Auto Valet products from their local distributors. The incentive for choosing Auto Valet products over competitive products, was the unique “detailing system” crafted by Leysons Products. Using this system, with specific Auto Valet for each step, guarantees successful results.
Leysons Products needed to provide product details on the website, but without adding work for their team.
Engagement Details
Mawazo completed a streamlined technical assessment of the internal business systems and operations within the company. We then provided recommendations on how to increase the quality of information available on the website, while decreasing the efforts needed by their team.
The Technical Assessment Recommendations included:
- feedback on the current ERP solution in place
- details on how to improve the way in which the data was organized within their existing ERP (data model)
- a plan on how to enable communication between the ERP and the new planned website
- a defined separation of information to be managed within the ERP versus the website CMS (Content Management System), as the most efficient approach
With cooperation from Leyson Product’s ERP team, a system was created to schedule a daily synchronization of the product information to the website.
Another objective of the website was to promote the Auto Valet Detailing System, which was achieved by providing the customer various methods of understanding the relationship between products and detailing steps on the website.
The Result
The AutoValet website showcases products in an easy, user-friendly way and allows customers to obtain the correct information for each product.
It showcases interactive features connecting back to products.
The website connects the brand with distributors and provides customers with an easy way to access products in their area.
Testimonial from Mary Copley, Marketing Coordinator, Leysons Products
We have successfully launched a customized brand website with Mawazo. Working through Mawazo’s web development process we effectively:
- outlined the UX design using wireframes;
- graphicly designed the website using our brand features (including design recommendations for the best online experience), and;
- developed the website based on the determined wireframe and graphic pieces.
Thank you, Mawazo team, for your dedication, professionalism, and care in the successful completion of the website!
Mary Copley, Marketing Coordinator
Leysons Products
Addressing the challenges of B2B field service companies
With our 25 years of experience in web development and digital marketing we have developed a unique system to address the challenges of B2B service companies. Our approach generates predictable results and we offer a unique performance guarantee.
Below is a decription of our 4-step process. This case study is relevant for phases 1 and 2 of our programme:
Find Hidden Profits In Your Business Systems
Generate 5x ROI
On Digital Marketing
Open New Markets Profitably
We create a digital marketing strategy to differentiate you from the competition and attract profitable clients
Digital Transformation with custom automations removes costly inefficiencies and
saves overhead cost
Your Digital Marketing System delivers warm leads to sales, growing your revenue with our 5x ROI guarantee
With technicians and leads in new markets you can grow and
expand to new locations
without additional overhead
Do you have any questions on the above, or would you like to share your experience? Just email ideas@mawazo.ca or call +1 (833) 503-0807.
At Mawazo Marketing we work with owners of B2B companies who want to accelerate their business. We help them with a concrete digital growth plan, a website that saves operational cost, and a digital marketing system that generates leads. For qualifying clients we offer a 5x ROI guarantee: if we don't reach the objective, then we pay back the difference. Book a Free Strategy Session to find out more.
