Get found when people do a local search for a local solution
Our local SEO service helps you get found when your clients search for local services
As a B2B service company you will likely have teams of technicians going out in vehicles to install or fix something. You generally have a geographic area you can cover from your office(s). You probably don’t want your technicians to drive for more than a certain number of kilometers, or your may not be allowed to provide services outside of a specific region based on agreements with the brands you represent.
Put yourself on the Google Map
If your company offers a local service to customers in a specific geographic area or local community, then you will greatly benefit from a strong local presence on Google. Practically, this means that you want your website to be found in the “local pack” of local Google search results (See
Google Search Engine Results Pages Explained to see where Google shows local search results).
Our client Horton Automatics of Ontario is on the first place in the local Google search results:
What is local SEO
Local SEO refers to the process of optimizing a website so that it ranks well for local search queries. Local technical SEO ranking factors include the use of local keywords, building citations in local directories, and acquiring reviews from local customers. The goal of local SEO is to increase the visibility of a business in local rankings, making it easier for people in the area to find and visit the business.
Our Local SEO services get you found for searches with local intent
Local SEO optimization
We start with local keyword research – finding out what search terms ideal clients use to find your solution. For local SEO we find the keywords that show local intent and get you found in the local ranking of businesses in the local pack of Google. Based on a local SEO audit we define the local SEO solution for your business.
Google Business Profile optimization
We optimize your Google Business Profile (Google My Business listing) and keep it active by regularly adding content, images, and Frequently Asked Questions and linking it to content published on your website.
With a Call Tracking Number on your Google Profile we can record every phone call and assign it correctly.
A clear Call To Action allows potential customers to contact you directly from your Google Profile.
Local citations in directories
Google validates your name, address and phone number by comparing your name, address and phone number against national and industry directories such as YellowPages and Yelp. We establish and optimize directory listing across about 100 major national and local directories. Our SEO service makes sure that your business information is 100% consistent in each local directory.
Reviews and Testimonials
A customer review is the online version of a word-of-mouth referral. We turn satisfied customers into 5-star online reviews on different review platforms such as Google My Business and Facebook and generate testimonials which can be used on your website and in your communication.
We publish great reviews on your website. This establishes trust for new visitors and improves website ranking in Google searches.
Local Pages
We create local pages on your website and connect them with the relevant Google Business Profile. This could mean a separate page for each of your locations with the relevant local information, or even a page which highlights each individual area in your region. This helps search engines understand the location of your business and the relevance for people searching for businesses in your area.
Here is an example of the implementation of local pages for our client
A1 Security Systems:
Local SEO benefits
There are several benefits of local SEO, some of the main ones include:
- Increased visibility in local search results: By optimizing your website for local search, you increase your visibility in local search results, making it more likely for people in the area to contact your business.
- Higher conversion rates: Local SEO can help you to reach its target audience more effectively, which leads to higher conversion rates.
- Better user experience: Local SEO can help to provide a better user experience by making it easy for users to find the information they need, such as the business's address, phone number, and hours of operation.
- Competitive advantage: Optimizing a website for local search can give a business a competitive advantage over other businesses in the area that are not using local SEO.
- Builds trust and credibility: By having a well-optimized website and positive reviews, a business can build trust and credibility with potential customers, which can lead to increased conversions and sales.
Overall, Local SEO is a great way for businesses to increase their visibility in local search results, reach their target audience more effectively, and build trust and credibility with potential customers.
Delivering real results
We offer digital marketing solutions for 11 automatic door companies throughout North America. Our client Horton Automatics of Ontario offers automatic door installation, maintenance and repair services from 3 locations in Ontario. Over a period of 6 months we brought the website onto position 1 for relevant local searches such as "automatic door repair":
Frequently Asked Questions about local SEO services
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