Digital Marketing Insights

We keep an eye on what is happening in Digital Marketing, and share it with our clients and partners through blogs, social media and email newsletters. 
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Red figure with Google Maps pin, in front of a crowd of gray figures.
By Sara Deakin February 6, 2026
Discover how a local company used reviews and smart incentives to turn their Google Business Profile into their top source of inbound calls—boosting visibility, trust, and local leads.
Hands arranging colorful gear-shaped puzzle pieces on a desk with charts and a keyboard.
By Thomas Hess February 5, 2026
Digital marketing should drive real business results, not busywork. Learn how field service companies can replace disconnected tactics with a unified digital marketing system that generates leads, reduces costs, and delivers measurable ROI.
Woman with outstretched hands, looking puzzled, in front of a laptop, question marks above her.
By Thomas Hess January 20, 2026
Most buyers want pricing before they talk to sales. Online price estimators fill that gap by giving prospects a self-serve cost range, educating them on trade-offs, and capturing project details. The result: higher lead quality, shorter sales cycles, and better conversations for service businesses.
Two white robots running on a blue background.
By Thomas Hess January 12, 2026
Explore how the AI race is reshaping business strategy, tech stacks, and competitive advantage — and what leaders must know to stay ahead in 2026.
Hand touching laptop screen displaying AI brain symbol and data icons.
By Thomas Hess November 18, 2025
Discover how B2B service companies use AI and Brand Bots to boost marketing, sales, analytics, efficiency, and personalization. Build your strategy now!
Speaker on stage at Elevate Festival Toronto
By Liza Rodrigues October 19, 2025
Explore insights from Elevate Festival 2025 Toronto—AI trends, data as a resource, customer experience, and why the human edge matters in a digital world.
Woman in glasses gestures to robot at a computer, in a modern office setting.
By Liza Rodrigues September 5, 2025
Discover how AI and UX are shaping digital experiences. Learn best practices for UX design in an AI-driven world.
WordPress logo versus Unbounce logo.
By Liza Rodrigues August 27, 2025
Explore a strategic comparison of WordPress vs. Umbraco CMS for B2B and B2C websites. Learn when Umbraco’s scalable, secure .NET architecture is the better choice for complex business needs.
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