Digital Marketing Insights

We keep an eye on what is happening in Digital Marketing, and share it with our clients and partners through blogs, social media and email newsletters. 
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Hand placing a fifth yellow star beside four stars on a blue background
By Thomas Hess May 25, 2026
A bad google review doesn’t have to hurt your business. Use this 4-step response formula to protect your reputation and build trust.
Hand holding a magnifying glass over a laptop screen, suggesting close inspection or search.
By Thomas Hess May 6, 2026
Learn the five on-site local SEO elements field service companies need to rank in every local market: keywords, location pages, NAP, and more.
Slot machine reels with repeated “SEO” text in a neon-lit casino setting
By Thomas Hess April 27, 2026
Learn the four off-site local SEO levers that field service companies use to rank consistently across every market: GBP, citations, reviews, and local links.
Overhead view of a workspace with a laptop, a hand writing in a notebook, headphones, a plant, and stationery.
By Thomas Hess April 14, 2026
Get clear benchmarks for the amount of content on a website. Stop guessing. Start growing.
A person typing on a laptop with a digital overlay of interconnected glowing gears displaying business icons.
By Thomas Hess March 31, 2026
Discover how a content hub gives field service firms a smarter content strategy — turning scattered blogs into a system that drives traffic and leads.
A person in an orange top works at a desk with a laptop, documents, and office supplies, viewed from directly above.
By Thomas Hess March 30, 2026
How much should B2B field service firms spend on digital marketing in 2025? Learn benchmarks, Growth Delta, CAC/LTV guardrails, and a budget recipe that works.
Team members collaborate on app interface design, reviewing sketches and digital mockups on a laptop and mobile screen.
By Thomas Hess March 17, 2026
Discover what makes a good website for B2B field service firms. Learn how good web design, SEO, and system integration turn your site into a growth asset.
Red figure with Google Maps pin, in front of a crowd of gray figures.
By Sara Deakin February 6, 2026
Discover how a local company used reviews and smart incentives to turn their Google Business Profile into their top source of inbound calls—boosting visibility, trust, and local leads.
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