Case Study:
Efficient Recruitment in a Highly Competitive Job Market
Attracting ideal candidates and efficiently evaluating, communicating and selecting the right candidate
The Problem
The Recruitment Marketing service was born out of necessity. At Mawazo we needed to hire applicants fast in a difficult labour market where many companies were vying for the same jobseekers.
Engagement Details
We established a marketing approach to announce vacancies, as shown on
this page on our website. It's a long form sales letter with videos which was advertised for
one week on all relevant recruitment platforms and attracted
more than 100 applicants between 23 and 26 December 2021.
Applicants were asked to complete ten questions, which included open and multiple-choice questions, audio and video recording, spreadsheet manipulation etc.
There is even a simple DISC personality test which we use to review if a candidate’s personality matches the needs of the position and the team.
The Result
Our AI-supported recruitment platform (a software partnerships) allowed us to screen these applicants efficiently and qualified ten applicants which we invited for an interview.
We were able to hire Kristelle within 2 weeks of her application from a pool of more than 100 applicants, over the Christmas and New Year period in 2021!
Addressing the challenges of B2B field service companies
With our 25 years of experience in web development and digital marketing we have developed a unique system to address the challenges of B2B service companies. Our approach generates predictable results and we offer a unique performance guarantee.
Below is a decription of our 4-step process. This case study is relevant for phase 4 of our programme:
Find Hidden Profits In Your Business Systems
Generate 5x ROI
On Digital Marketing
Open New Markets Profitably
We create a digital marketing strategy to differentiate you from the competition and attract profitable clients
Digital Transformation with custom automations removes costly inefficiencies and
saves overhead cost
Your Digital Marketing System delivers warm leads to sales, growing your revenue with our 5x ROI guarantee
With technicians and leads in new markets you can grow and
expand to new locations
without additional overhead
