Case Study:
Creating a New Brand Experience and Consolidating Digital Properties

Refined visual branding, consolidated complicated digital websites and streamlined content management. 

About the Company

Fairway Divorce Solutions provides an alternative way to separate or divorce, with a unique and fair approach that protects the children, saves the assets, and supports an amicable separation. Fairway Divorce has expert Divorce Mediators across Canada.

The Problem

Over the years, Fairway has created multiple digital properties in the back end of their website, all of which was over complicated. This made the website expensive to maintain and difficult to update. The complex content structure also made the website tricky to navigate and not targeted for search engine optimization (SEO).

Fairway Divorce Solutions website wireframe by Mawazo Marketing

Engagement Details

After a deep dive into understanding the clients of Fairway and the market as a whole, we defined a strategy that was highly targeted in the audience and in messaging.

With that in mind, we worked with the Fairway team to define a website content structure that would be optimized to capture this target audience in search engines. 

Pages are then designed to engage traffic from search engines (or other sources) to learn more about Fairway’s breadth of services, and to contact them for a free consultation.

The website now offers features for potential clients, current clients and franchise partners.

As always we followed our tried-and-tested process for development:

The Result

We launched the new Fairway Divorce website with a creative approach that has already been successfully carried through to other media. We have also seen higher engagement rates on the website, with visitors spending more time per session, and viewing more pages per session.

Since the website was launched on 18 March 2024, it is still early to know the results. We are continuing to the source of traffic and conversions, which we have defined as:

  1. Calls
  2. Form submissions
  3. Downloads via form submission

"I think this looks incredible, Liza and team. Job well done, Mawazo."


Christie Moser, Principal Partner

Christie Moser, Principal Partner, Fairway Divorce Solutions

Addressing the challenges of B2B field service companies

With our 25 years of experience in web development and digital marketing we have developed a unique system to address the challenges of B2B service companies. Our approach generates predictable results and we offer a unique performance guarantee.

Below is a decription of our 4-step process. This case study is relevant for phases 1 and 2 of our programme:

Find Hidden Profits In Your Business Systems

Generate 5x ROI
On Digital Marketing

Open New Markets Profitably

We create a digital marketing strategy to differentiate you from the competition and  attract profitable clients

Digital Transformation with custom automations removes costly inefficiencies and 
saves overhead cost

Your Digital Marketing System delivers warm leads to sales, growing your revenue with our 5x ROI guarantee

With technicians and leads in new markets you can grow and expand to new locations
without additional overhead

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