Certified Marketing Manager Programme
Training for your marketing team and a clear marketing plan for your business
Are you wasting your time with a marketing agency?
Business owners often end up hiring an agency to take care of marketing their business. But outsourcing your marketing often means completely giving up ownership. We often meet business owners who have had a bad experience and feel they have wasted their money.
Moreover, when you hire outside marketing help, you're renting an expert's time. No matter what you're seeking help with - content writing, SEO, advertising, you name it - the engagement eventually comes to an end.
It’s hard to develop marketing expertise in-house
Many business owners realize that there are parts of marketing that they need to own and develop internally. There simply are aspects about their company that can only be captured the right way by someone internally.
However, handling marketing in-house is not easy. Many small business owners don’t have the funds to hire an experienced marketing manager or the knowledge to train and coach a marketing assistant.
Marketing can be an important asset of your business
You get the best of both worlds when you marry an internal marketing hire with a seasoned marketing consultant. Here's a picture of what that looks like:
1. Hire a marketing consultant to build and run your high-level strategy.
The consultant creates the plan, runs the operations of the plan, completes the analysis of results, and keeps your team on track as you're working towards your big goals.
2. AND . . . level-up your in-house marketer.
This person knows the intricacies of your business and is directed and trained to execute on this plan and craft messages that align with your strategy. By hiring internally, you build a long-term asset for your business.
But that still brings us to one of the biggest blockers for small business owners—how do you find, hire, train, and manage the right internal marketing person?
Introducing the Certified Marketing Manager Programme
Duct Tape Marketing has taken the very marketing system that has now been installed in thousands of small businesses and turned it into a hybrid coaching and training program designed to help any business accomplish two very important things:
- Build a custom marketing action plan
- Hire, train and develop their internal marketing team
As a Duct Tape Marketing Master Consultant we will deliver a proven marketing system and a personalized training program based on your business for your marketing team (even if that’s just one person). We will teach your team how to build, run and implement a custom marketing system tuned to evolve as you grow. We will even help you find and hire the perfect internal marketing manager or coordinator.
The Certified Marketing Manager Program allows you to take charge of your marketing while building a long-term asset that grows with you—one that you own instead of rent.
What the programme includes:
- A one-on-one coaching relationship with a marketing expert
- Complete training and development for your marketing team
- Access to a full online training portal for your team
- A proven marketing system that evolves as you grow
- Tools, templates, and resources to help your team confidently build and execute a marketing action plan
- The development of an internal asset who is a Certified Marketing Manager
- No more marketing guesswork or wondering what your marketing team should do
Full access to a marketing training portal
Your marketing assistant or marketing team will gain access to a comprehensive marketing training portal with tools, templates and instruction videos. Our Master Consultant holds regular sessions with your team to provide direction and keep them on track.
Use and leverage our proven tools, templates, and resources
With the Certified Marketing Manager Program, your team will get access to tons of tools, templates, and worksheets that will help your team confidently build and execute upon your marketing action plan.
Who the Certified Marketing Manager Program is perfect for
- Business owners who want to hire a marketing manager
- Organizations who want to level up their current marketing manager
- Organizations who are committed to personal development for their team
- Any business owners who want more clarity and control over their marketing
What people are saying about this new program
"Before this program, I was messily trying to piece together a Marketing Plan for our business. I had a lot of random insight that I just didn’t know how to structure into a cohesive plan. Since starting the Marketing Manager Training Program, I feel much more confident in where our plan is moving, and that it has all the necessary parts for us to be successful. Sara has been incredibly helpful throughout the entire process, answering all my questions and giving helpful feedback. I’m excited to implement the Marketing Plan that I will be leaving this program with."
— Alexa Arciero, South City Print
Want to learn how this program can work for you?
Schedule a free coaching session today. We'll show you exactly how this program can help you build, implement, and evolve a new marketing system that will drive growth for your business.
Just a few of our clients and testimonials
