Content Marketing Services to increase leads & generate sales
Inbound marketing engages prospects and customers, and builds trust and authority
As a business owner you may be hesitant about content marketing. You may think you don't have the time or the journalistic qualities to write content for your website, and don't even know what to write about.
That's why most business websites are pretty static, with very little change in the information. Because of this, these websites get little respect from potential customers looking for information, and search engines alike.
Your business gets found with content marketing
Content marketing is a strategic approach to creating and publishing quality content that is valuable to your target audience at every step in their customer journey. The objective is to achieve your business goals by creating an online presence that attracts and retains your ideal client and drives profitable customer action.
Your website gets found based on the content that you publish on it. No matter how nice your website design, if the content doesn't answer the questions of your ideal client, then search engines will not show your website when someone types in a relevant search!
In this age of media abundance,
every business has an opportunity to deliver a relevant customer experience at the right moment
Tell your story with our content marketing services
Every business has a story to tell, and every story has an audience. With our content marketing service we help you tell your story. We help you produce the content you need to gain trust and authority from your targeted audience, and establish your thought leadership.
The basis for your Content Marketing is a solid Digital Marketing Strategy. It defines your ideal client, how you solve their needs and how you differentiate yourself from the competition.
Step-by-step content marketing services
Our content marketing services help you create great content, develop an audience, and track results. Based on your digital marketing strategy we:
- keyword research on the basis of digital marketing strategy
- content strategy focusing on the needs of ideal clients
- content calendar to ensure a regular rhythm
- content creation and regular publishing of content
- repurposing content in social media, Google Business Profile, outreach and email marketing, ebooks etc.
Keyword Research
We carry out extensive keyword research to find the search terms that your ideal clients are using when they are looking for information on your product or service.
Content Strategy
Based on this keyword research we establish a content strategy that focuses on the needs of your ideal clients and maps out the topics for your content.
Content Calendar
The next step is to map out the content creation process in a content marketing plan. Much of this content may already be available within your company, either in written documentation or in the collective knowledge of your team.
Content Creation
Based on the calendar our content marketers create and post regular content in the form of web pages, articles and blog content. We optimize them for search engine ranking (search engine optimization), and publish them to your website.
Repurpose Content
All content becomes part of a content platform which you use to distribute and repurpose content in as many types of content and on as many platforms as possible. Here are some examples:
- From every blog post we create 30 social media posts and spread them out over one year after its publication (social media marketing).
- Content gets translated into posts on your Google Business Profile, which is great for local SEO.
- Articles get transformed into videos posted on YouTube and published on your website.
- Newsworthy information is used for the timely publishing of press releases and distributing them to news outlets.
- Relevant content gets used for email marketing, such as newsletters, sales funnels and email drip campaigns.
- Over time the articles form a Pillar Page and / or an eBook on your website which serves to establish trust and authority with your audience.
You are a content marketing specialist
Over the years we have found that every business has unique expertise to share. There is a wealth of information already available inside your company, and you are producing new content every day!
When we interview business owners and their team about their industry, then we always find that they have knowledge and experience and stories to share. We help you capture these stories and thoughts and turn them into insightful content for your inbound marketing.
Examples of the rich content within your company includes slide decks from training sessions, case studies and whitepapers, product brochures and videos provided by your suppliers, etc. There is also the untapped potential of the collective knowledge of your team, from salespeople to technicians.
And this content grows on a daily basis! For example, your team will answer questions of your customers with emails and phone calls, giving them the information they are looking for.
Unfortunately, most of this content is never put to use on your website.
Content marketing benefits
Content marketing is an effective way to reach your target audience and build trust with them. It helps you establish yourself as a thought leader in your industry, and it can help you generate leads and increase sales.
Content marketing can help you:
- Reach more potential customers by increasing visibility on search engines,
- Establish trust with your target audience by providing high quality content,
- Generate leads by providing website content that encourages people to take action,
- Increase sales by providing good content that educates and informs potential customers,
- Build relationships with your target audience by engaging them in conversations,
- Differentiate yourself from the competition by establishing yourself as an expert in your field.
Case study content marketing: pillar page for Conceptinero
A Pillar Page or Hub Page is like a directory of content on a main topic, with subtopics and a number of articles for each subtopic. We create Pillar Pages based on the content marketing strategy and use it to create the content calendar. The Hub Page becomes a guide for the articles that need to be written over time.
Our client Conceptinero provides consulting services for the SR&ED programme of the CRA. We created 28 blogs which together formed a comprehensive Pillar Page on their website:
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