Get found when people do a local search for a local solution

Our local SEO service helps you get found when your clients search for local services

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As a B2B service company you will likely have teams of technicians going out in vehicles to install or fix something. You generally have a geographic area you can cover from your office(s). You probably don’t want your technicians to drive for more than a certain number of kilometers, or your may not be allowed to provide services outside of a specific region based on agreements with the brands you represent.

Put yourself on the Google Map

If your company offers a local service to customers  in a specific geographic area or local community, then you will greatly benefit from a strong local presence on Google. Practically, this means that you want your website to be found in the “local pack” of local Google search results (See Google Search Engine Results Pages Explained to see where Google shows local search results).

Our client Horton Automatics of Ontario is on the first place in the local Google search results:

What is local SEO

Local SEO refers to the process of optimizing a website so that it ranks well for local search queries. Local technical SEO ranking factors include the use of local keywords, building citations in local directories, and acquiring reviews from local customers. The goal of local SEO is to increase the visibility of a business in local rankings, making it easier for people in the area to find and visit the business.

Our Local SEO services get you found for searches with local intent

Local SEO optimization

We start with local keyword research – finding out what search terms ideal clients use to find your solution. For local SEO we find the keywords that show local intent and get you found in the local ranking of businesses in the local pack of Google. Based on a local SEO audit we define the local SEO solution for your business.

Google Business Profile optimization

We optimize your Google Business Profile (Google My Business listing) and keep it active by regularly adding content, images, and Frequently Asked Questions and linking it to content published on your website.

With a Call Tracking Number on your Google Profile we can record every phone call and assign it correctly.

A clear Call To Action allows potential customers to contact you directly from your Google Profile.

Local citations in directories

Google validates your name, address and phone number by comparing your name, address and phone number against national and industry directories such as YellowPages and Yelp. We establish and optimize directory listing across about 100 major national and local directories. Our SEO service makes sure that your business information is 100% consistent in each local directory.

Reviews and Testimonials

A customer review is the online version of a word-of-mouth referral. We turn satisfied customers into 5-star online reviews on different review platforms such as Google My Business and Facebook and generate testimonials which can be used on your website and in your communication.

We publish great reviews on your website. This establishes trust for new visitors and improves website ranking in Google searches.

Local Pages

We create local pages on your website and connect them with the relevant Google Business Profile. This could mean a separate page for each of your locations with the relevant local information, or even a page which highlights each individual area in your region. This helps search engines understand the location of your business and the relevance for people searching for businesses in your area.

Here is an example of the implementation of local pages for our client A1 Security Systems:

Local SEO benefits

There are several benefits of local SEO, some of the main ones include:

  • Increased visibility in local search results: By optimizing your website for local search, you increase your visibility in local search results, making it more likely for people in the area to contact your business.
  • Higher conversion rates: Local SEO can help you to reach its target audience more effectively, which leads to higher conversion rates.
  • Better user experience: Local SEO can help to provide a better user experience by making it easy for users to find the information they need, such as the business's address, phone number, and hours of operation.
  • Competitive advantage: Optimizing a website for local search can give a business a competitive advantage over other businesses in the area that are not using local SEO.
  • Builds trust and credibility: By having a well-optimized website and positive reviews, a business can build trust and credibility with potential customers, which can lead to increased conversions and sales.

Overall, Local SEO is a great way for businesses to increase their visibility in local search results, reach their target audience more effectively, and build trust and credibility with potential customers.

Delivering real results

We offer digital marketing solutions for 11 automatic door companies throughout North America. Our client Horton Automatics of Ontario offers automatic door installation, maintenance and repair services from 3 locations in Ontario. Over a period of 6 months we brought the website onto position 1 for relevant local searches such as "automatic door repair":

Frequently Asked Questions about local SEO services

  • What is the importance of a Google Business Profile for local SEO?

    Google My Business is a free tool offered by Google that allows businesses to manage their online presence across Google, including Search and Maps. It is important for local SEO because it allows businesses to provide accurate and consistent information about their location, hours, and contact information, which can help to improve their visibility in local search results.

  • How do I optimize my website for local SEO?

    To optimize a website for local SEO, it is important to include location-specific keywords, build citations, and acquire reviews from local customers. Additionally, it is important to ensure that the business's name, address, and phone number (NAP) are consistent across the website and other online listings.

  • How do I get more reviews for my local business?

    To get more reviews for a local business, it is important to ask satisfied customers to leave a review. This can be done through email, text, or in-person requests. Additionally, it is important to make it easy for customers to leave a review by providing a link to the appropriate review site (such as Google or Yelp).

  • Can local SEO help small businesses?

    Yes, Local SEO can help small businesses by increasing their visibility in local search results, which can lead to increased traffic and sales. It also can be cost-effective, as it's targeted to a specific geographic location, it can be a great way for small businesses to compete with larger ones. It should be part of your overall SEO strategy.

  • How do I track the success of my local SEO efforts?

    To track the success of local SEO agency efforts, you would monitor your website's rankings in local search results for specific search terms that are relevant to your business. You can also monitor the business's Google My Business Insights and customer reviews to see how they change over time. Ultimately, the success of local SEO is measured by the number of website visitors and conversions. 

  • What are the best local SEO services?

    Local SEO marketing solutions include:

    • Claiming and optimizing your Google My Business listing: This includes providing accurate and complete information about your business, such as your address, phone number, and hours of operation.
    • Building local citations: This includes creating listings for your business on directories such as Yelp, Yellow Pages, and other local business directories.
    • Creating local content: This includes creating blog posts and pages on your website that are specific to your location and target market.
    • Building local backlinks: This includes getting other local websites to link to your website, which can help to boost your search engine rankings. Local link building can significantly improve your local seo.
    • Optimizing for local keywords: This includes researching and using keywords in your website's content and meta tags that are relevant to your location and target market.
    • Optimizing your website for mobile: This includes ensuring that your website is mobile-friendly and loads quickly on all devices.
    • Review generation: Encourage your customers to leave a review on your Google My Business page and other review sites.
    • Utilize schema markup: Using schema markup can help search engines understand your business information and show it in rich snippets in the SERPs.

    These are all part of a successful local SEO strategy. Speak to a local SEO expert at Mawazo Marketing to find out more.

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Local SEO insights from our blog

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What Are The Benefits Of Local SEO?

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By Mawazo Marketing • 07 Apr, 2022
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