5 Basic SEO Tips For Your Business

Mawazo Marketing • September 28, 2016

SEO Tips For Your Business

Illustration of SEO

SEO is an essential component to any online business. Without SEO your website will be lost under a heap of search results which will bring you low conversion rates. Start your SEO strategy with these 5 simple tips to help build your online presence.

But first, let’s answer the question you’re all thinking, what is SEO?

SEO stands for Search Engine Optimization . In executing SEO, you are ensuring your website will be found in a search engine’s results page (SERP) when someone is searching a word or phrase that is relevant to the content found on your website.

Now let’s look at 5 simple SEO tips that will benefit your online presence.

1. Optimize your social media profiles

It’s important to have social media pages for your business. You’ll want to make sure your social media profile is SEO friendly by making it as descriptive as possible. You can do this by filling out the ‘About’ or ‘Description’ sections of your social profiles. Be sure to use words or phrases that best describe your business. Try to include words that individuals are likely to use when searching for your business.

2. Create a Google+ Local listing

According to Google, 97% of consumers search for local businesses online. By creating a Google+ Local listing profile, you are making it easier for your potential customer to find your business. Include your business details – address, phone number and hours of operation so Google can pin your business on their map.

3. Start Blogging

Search engines are continually looking for fresh content on websites. Consistently posting blogs on your site will give you the opportunity to update content on your website. By including certain keywords relevant to your business, you can increase your business’ SERP. Start off simple, choose a topic that interests you and touches on what your business is about.

4. Add social share buttons to your blog pages

Social share buttons give your readers the opportunity to easily share your blog on their social profiles. This is an important feature on your website because when your blog is shared on social media, your content is being exposed to a wider audience.

5. Share and promote your content on social media

The wonderful thing about social media is that its reach is global! When you post your blog on your website, be sure to ‘tweet’ or ‘post’ about your new blog on your social profiles. In doing this, you are showing your followers that new content has been added to your site which can increase web traffic.

Through using these SEO tips, you can build an effective online presence and attract more traffic to your site.

To learn more about SEO strategies for your business contact us now !

Do you have any questions on the above, or would you like to share your experience? Just email ideas@mawazo.ca or call +1 (833) 503-0807.


At Mawazo Marketing we work with owners of B2B companies who want to accelerate their business. We help them with a concrete digital growth plan, a  website that saves operational cost, and a digital marketing system that generates leads. For qualifying clients we offer a 5x ROI guarantee: if we don't reach the objective, then we pay back the difference. Book a Free Strategy Session to find out more.

Red figure with Google Maps pin, in front of a crowd of gray figures.
By Sara Deakin February 6, 2026
Discover how a local company used reviews and smart incentives to turn their Google Business Profile into their top source of inbound calls—boosting visibility, trust, and local leads.
Hands arranging colorful gear-shaped puzzle pieces on a desk with charts and a keyboard.
By Thomas Hess February 5, 2026
Digital marketing should drive real business results, not busywork. Learn how field service companies can replace disconnected tactics with a unified digital marketing system that generates leads, reduces costs, and delivers measurable ROI.
Woman with outstretched hands, looking puzzled, in front of a laptop, question marks above her.
By Thomas Hess January 20, 2026
Most buyers want pricing before they talk to sales. Online price estimators fill that gap by giving prospects a self-serve cost range, educating them on trade-offs, and capturing project details. The result: higher lead quality, shorter sales cycles, and better conversations for service businesses.
Hand touching laptop screen displaying AI brain symbol and data icons.
By Thomas Hess November 18, 2025
Discover how B2B service companies use AI and Brand Bots to boost marketing, sales, analytics, efficiency, and personalization. Build your strategy now!
Speaker on stage at Elevate Festival Toronto
By Liza Rodrigues October 19, 2025
Explore insights from Elevate Festival 2025 Toronto—AI trends, data as a resource, customer experience, and why the human edge matters in a digital world.
Woman in glasses gestures to robot at a computer, in a modern office setting.
By Liza Rodrigues September 5, 2025
Discover how AI and UX are shaping digital experiences. Learn best practices for UX design in an AI-driven world.
WordPress logo versus Unbounce logo.
By Liza Rodrigues August 27, 2025
Explore a strategic comparison of WordPress vs. Umbraco CMS for B2B and B2C websites. Learn when Umbraco’s scalable, secure .NET architecture is the better choice for complex business needs.
Eyeglasses on a laptop reflect coding on the screen; blurred background of code on a monitor.
By Liza Rodrigues June 17, 2025
Discover how AI speeds up development, reduces errors, and helps teams focus on strategy. See how AI tools create faster, smarter web & mobile apps today.
A group of phones sitting next to each other on a table.
By Liza Rodrigues April 21, 2025
Learn how a smart “link in bio” strategy can boost your Instagram marketing. Turn profile visits into leads, sales, and engagement with one powerful tool.
A bar graph showing the number of people in each industry.
By Thomas Hess May 27, 2024
For your website to be found online you need the right type of content on your website, and you’ll need to have enough of it. So how much is enough? This blog explores how much content your website needs to stand out online.
Show More