Case Study: Creating a New Brand Experience and Consolidating Digital Properties
Refined visual branding, consolidated complicated digital websites and streamlined content management.
About the Company
Fairway Divorce Solutions provides an alternative way to separate or divorce, with a unique and fair approach that protects the children, saves the assets, and supports an amicable separation. Fairway Divorce has expert Divorce Mediators across Canada.
The Problem
Over the years, Fairway has created multiple digital properties in the back end of their website, all of which was over complicated. This made the website expensive to maintain and difficult to update. The complex content structure also made the website tricky to navigate and not targeted for search engine optimization (SEO).
Engagement Details
After a deep dive into understanding the clients of Fairway and the market as a whole, we defined a strategy that was highly targeted in the audience and in messaging.
With that in mind, we worked with the Fairway team to define a website content structure that would be optimized to capture this target audience in search engines.
Pages are then designed to engage traffic from search engines (or other sources) to learn more about Fairway’s breadth of services, and to contact them for a free consultation.
The website now offers features for potential clients, current clients and franchise partners.
As always we followed our tried-and-tested process for development:
The Result
We launched the new Fairway Divorce website with a creative approach that has already been successfully carried through to other media. We have also seen higher engagement rates on the website, with visitors spending more time per session, and viewing more pages per session.
We are continuing to monitor and evaluate the traffic and conversions, which we have defined as:
- Calls
- Form submissions
- Downloads via form submission
"I think this looks incredible, Liza and team. Job well done, Mawazo."
Christie Moser, Principal Partner
At Mawazo, we believe every great project starts with trust, collaboration, and transformation. Karen Stewart reflects on our journey together — the process and the results reflect the satisfaction, confidence, and true partnership behind the work.
Addressing the challenges of B2B field service companies
With our 25 years of experience in web development and digital marketing we have developed a unique system to address the challenges of B2B service companies. Our approach generates predictable results and we offer a unique performance guarantee.
Below is a decription of our 4-step process. This case study is relevant for phases 1 and 2 of our programme:
Find Hidden Profits In Your Business Systems
Generate 5x ROI
On Digital Marketing
Open New Markets Profitably
We create a digital marketing strategy to differentiate you from the competition and attract profitable clients
Digital Transformation with custom automations removes costly inefficiencies and
saves overhead cost
Your Digital Marketing System delivers warm leads to sales, growing your revenue with our 5x ROI guarantee
With technicians and leads in new markets you can grow and
expand to new locations
without additional overhead
Do you have any questions on the above, or would you like to share your experience? Just email ideas@mawazo.ca or call +1 (833) 503-0807.
At Mawazo Marketing we work with owners of B2B companies who want to accelerate their business. We help them with a concrete digital growth plan, a website that saves operational cost, and a digital marketing system that generates leads. For qualifying clients we offer a 5x ROI guarantee: if we don't reach the objective, then we pay back the difference. Book a Free Strategy Session to find out more.
