Case Study: New Association Website to Manage Membership and Online Learning

November 6, 2025

How we supported a global association with a centralized website to facilitate membership, training, and communication

About the Company

The Global Assertive Community Treatment Association (GACTA) is a newly established international association of clinicians and researchers working in Assertive Community Treatment (ACT) and Flexible Assertive Community Treatment (FACT).

With over 30 experts participating from more than 35 countries, GACTA was formed to promote evidence-based practices, support professional development, and facilitate the sharing of knowledge across borders.

GACTA's mission includes the development and dissemination of international standards, fostering access to quality educational materials, and building a network of professionals committed to improving mental health care delivery.

The Problem

Over a two-year period, GACTA operated informally, with members collaborating through meetings and shared documents. While effective to a point, this approach limited their ability to scale. Key challenges included:

  • No centralized communication hub
  • Difficulty managing engagement across time zones
  • Lack of infrastructure for sharing training and resources
  • No system to manage membership or offer structured learning
  • No efficient means to generate income, other than an annual global in-person conference, to generate funds

With a growing network and clear goals, GACTA required a professional website to act as a virtual meeting point and operational foundation. The organization needed support from a web development company that could guide the project from start to finish and provide ongoing expertise in business analysis, UX strategy and design, website development services, web design, and digital infrastructure.

Engagement Details

We worked closely with GACTA to plan, design, and launch their new platform. We advised on using the Umbraco Content Management System, as it accommodated all of their needs and was cost-effective. 

The engagement included a complete set of deliverables:

  • Conducted interviews with GACTA members to understand communication needs, user types, and time zone barriers
  • Designed a user experience focused on easy access to shared resources, discussion forums, and community updates
  • Facilitated feedback loops to ensure the platform reflected member priorities across regions
  • Created a simple logo and visual identity for the newly formed organization
  • Designed and developed the website in Umbraco CMS, including tools for:
  • Purchasing courses, secure and tracked access to courses, testing, grading and generating digital certificates to students
  • A resource library for shared materials
  • A bulletin board for asynchronous communication
  • A membership directory to support connection and management
  • Revenue generation from membership fees and the purchase of courses, collected via the website
  • Supported content gathering and copywriting to clearly express the organization’s global mission
  • Integrated digital platforms for email marketing (Mailchimp) and payment (Paypal)

The resulting website includes functionality for member registration, access to paid training courses, quizzes with automated grading, and certificate delivery. This web app demonstrates the value of web development services that prioritize clarity, structure, and scalability.

Our team focused on creating a user-friendly experience supported by thoughtful website development strategy. The process included front-end design, back-end development, and content workflows tailored to the client’s unique needs. Attention was given to performance, responsive web design, accessibility, and future-proof planning.

The Result

Since its recent “soft launch” in August 2025, the GACTA platform has begun to meet its goal of connecting clinicians and researchers worldwide:

  • Members from 12 countries joined within the first few months
  • The site provides a scalable framework for online learning, certification, and event promotion
  • GACTA now has a central platform to support its mission and continued growth

The website provides a strong foundation for expanding functionality and future web design improvements. Future website development phases may include multilingual support, various approaches for presenting course material, deeper facilitation of in-person conferences, and more.

From discovery to launch, our team built a secure, scalable platform that combines thoughtful UX design with modern web development best practices. Powered by Umbraco CMS, it delivers a flexible, maintainable framework that can grow alongside GACTA’s evolving needs. More importantly, it provides an accessible, reliable space for clinicians and researchers around the world to connect, share expertise, and strengthen mental health care through global collaboration.

Lightbulb idea clip art

Looking to launch a new platform for your association or training organization? Mawazo is a web development company that provides expert website development services, digital experiences, and strategic web design service for a wide range of clients. Whether your project involves a custom web app, scalable CMS, or improving your online presence, our team delivers high-quality development from discovery to deployment.

Our websites are built to perform, support growth, and reflect your goals. If you need support with website development, redesign, optimization, or new design features, we can help. From concept to completion, our team delivers custom web development solutions that align with your goals and elevate your digital experience.

Book a call or request a free quote today to get started.

Let's Connect

Testimonial

A pair of black quotation marks on a white background.

I’ve been working with the team at Mawazo since 2022, and it’s always felt like a true partnership. Liza led the UX design for GACTA, and her expertise showed right away—she really understood how to create something clear, accessible, and user-friendly. Sarah managed the development side and made the whole process feel smooth and well-organized. We’ve now built two new Umbraco sites together, including GACTA’s, which was a brand new platform. Users can register, take courses, complete quizzes, get certified, and manage memberships—all in one place. My team and I are really happy with the result. Working with Mawazo has been great—they’re smart, kind, and great to work with.


— Dr. John Maher

President, Governing Council

Addressing the challenges of B2B field service companies

With our 25 years of experience in web development and digital marketing we have developed a unique system to address the challenges of B2B service companies. Our approach generates predictable results and we offer a unique performance guarantee.

Below is a decription of our 4-step process. This case study is relevant for phases 1 and 2 of our programme:

Find Hidden Profits In Your Business Systems

Generate 5x ROI
On Digital Marketing

Open New Markets Profitably

A gold circle with a square and an arrow in it

We create a digital marketing strategy to differentiate you from the competition and  attract profitable clients

A gear with a dollar sign inside of it

Digital Transformation with custom automations removes costly inefficiencies and 
saves overhead cost

A graph with an arrow pointing up in a yellow circle

Your Digital Marketing System delivers warm leads to sales, growing your revenue with our 5x ROI guarantee

A yellow circle with three pins in it

With technicians and leads in new markets you can grow and expand to new locations
without additional overhead

Do you have any questions on the above, or would you like to share your experience? Just email ideas@mawazo.ca or call +1 (833) 503-0807.


At Mawazo Marketing we work with owners of B2B companies who want to accelerate their business. We help them with a concrete digital growth plan, a  website that saves operational cost, and a digital marketing system that generates leads. For qualifying clients we offer a 5x ROI guarantee: if we don't reach the objective, then we pay back the difference. Book a Free Strategy Session to find out more.

Speaker on stage at Elevate Festival Toronto
By Liza Rodrigues October 19, 2025
Explore insights from Elevate Festival 2025 Toronto—AI trends, data as a resource, customer experience, and why the human edge matters in a digital world.
Woman in glasses gestures to robot at a computer, in a modern office setting.
By Liza Rodrigues September 5, 2025
Discover how AI and UX are shaping digital experiences. Learn best practices for UX design in an AI-driven world.
WordPress logo versus Unbounce logo.
By Liza Rodrigues August 27, 2025
Explore a strategic comparison of WordPress vs. Umbraco CMS for B2B and B2C websites. Learn when Umbraco’s scalable, secure .NET architecture is the better choice for complex business needs.
Eyeglasses on a laptop reflect coding on the screen; blurred background of code on a monitor.
By Liza Rodrigues June 17, 2025
Discover how AI speeds up development, reduces errors, and helps teams focus on strategy. See how AI tools create faster, smarter web & mobile apps today.
A group of phones sitting next to each other on a table.
By Liza Rodrigues April 21, 2025
Learn how a smart “link in bio” strategy can boost your Instagram marketing. Turn profile visits into leads, sales, and engagement with one powerful tool.
A bar graph showing the number of people in each industry.
By Thomas Hess May 27, 2024
For your website to be found online you need the right type of content on your website, and you’ll need to have enough of it. So how much is enough? This blog explores how much content your website needs to stand out online.
A diagram showing the process of Digital Marketing that builds trust.
By Thomas Hess May 22, 2024
This article will show you how to streamline your marketing efforts and create a cohesive system that works for your business. It describes a comprehensive digital marketing system that covers all the elements you need for your B2B business. It's a 360-degree system where all elements work together to generate leads for your business and convert them to clients.
a person is writing the word ranking on a whiteboard with a marker .
By Thomas Hess March 19, 2024
Domain authority measures the credibility and trustworthiness of your website, indicating how likely it is to rank higher on search engine results pages (SERPs). It is important for a website's SEO performance because it indicates its overall ranking strength.
illustration of things to keep in mind for email marketing campaigns
By Liza Rodrigues December 22, 2023
Email marketing is a great way to nurture your client list. Read the do’s and don’ts of email marketing campaigns.
A person is looking at a google page on a computer screen
By Thomas Hess December 19, 2023
The Google Search Engine Results Page (SERP) has different sections, which are produced from different data.
Show More