Email Marketing: Once Nice to Have, Now A Business Necessity

Email ROI is 38% , email generates the highest ROI for marketers, more than  ALL other social media platforms COMBINED ( 4).

Email is 40X more effective at acquiring new customers than Facebook or Twitter ( 5 ). In a room of 10 people, 7.2 of them prefer to receive promotional content through email, compared to 1.7 who prefer social media ( 6 ). Those 7.2 email subscribers are 3X more likely to share your content via social media than visitors from other sources ( 7).

Will people on my list get ticked for getting too many emails? Stop agonizing that customers will get turned off. Consumers WANT to hear from you. 61% of consumers enjoy receiving promotional emails weekly with 38% preferring emails to come even more often  ( 8).

Spam is defined as a food according to Wikipedia. While the food spam is questionable as nourishment for your body, the majority of emails are not spam and definitively good nourishment for your business.

Here is a great step-by-step video on how to use GSuite to increase cold email open rates and

 help you prevent your emails from landing in the spam folder.

Worldwide, there will be more than 2.2 billion mobile email users by the end of 2018 ( 9 ). Of that, 64% of decision-makers read their email via mobile ( 10).

About 53% of emails are opened on mobile devices ( 11 ); 88% of smartphone users actively check email on their phones ( 12 ); 23% of readers who open an email on a mobile device open it again later ( 13).

80.3% of users delete emails if they are not optimized for mobile devices. 3 out of 10 users unsubscribe from the list if the emails are not mobile optimized ( 14).

In 2017, it is estimated that millennials in the U.S. alone will be spending $200 billion . By 2018, they will have the most spending power of any generation ( 15).

Millennials love email, it’s a part of their everyday life. 73% prefer to contact brands by email ( 16 ). Immediately after turning off the alarm clock in the morning, 44% of Millennials reach for their smartphones to check messages ( 17).

Do you even know anyone who doesn’t have an email address? Email is such a huge part of all our lives as professionals, individuals, and even consumers. Are you getting the most from your email-marketing program? Do you even have an email-marketing program? Or do you need to refresh your email marketing strategy?

Remember, audiences and how they receive information is constantly changing. To keep up, your strategy needs to change as well.