Email Marketing: Once Nice to Have, Now A Business Necessity
Are you still thinking Email Marketing is not something you need for your company? Email marketing is a vibrant, very personal and powerful way to connect with people, especially your target customers.
Did you know that Email Marketing drives customer acquisition and retention for 80% of professionals ( 1 )? Email grows your business…If you’re not growing, you’re vanishing.
Here are 10 Reasons Email Marketing is a channel you should NOT be ignoring.
Further Faster Fact #1 – Yes, PER DAY!
269 billion business and consumer emails were sent and received
per day in 2017 reaching
319.6 billion by the end of 2021 (
2).
Further Faster Fact #2 – Email and The Developed World
Doing business in the developed world? Your customers are actively using email…make sure you are as well. Worldwide, email will be used by
3 billion people by 2020 (
3).
Further Faster Fact #3 – Let’s Talk About Return on Investment
Email ROI is
38% , email generates the highest ROI for marketers, more than
ALL other social media platforms
COMBINED (
4).
Further Faster Fact #4 – What About Social Media?
Email is
40X more effective at acquiring new customers than Facebook or Twitter (
5 ). In a room of 10 people, 7.2 of them prefer to receive promotional content through email, compared to 1.7 who prefer social media (
6 ). Those 7.2 email subscribers are 3X more likely to share your content via social media than visitors from other sources ( 7).
Further Faster Fact #5 – Food Spam or Email Spam
Will people on my list get ticked for getting too many emails? Stop agonizing that customers will get turned off. Consumers
WANT to hear from you.
61% of consumers enjoy receiving promotional emails weekly with
38% preferring emails to
come even more often (
8).
Spam is defined as a food according to Wikipedia. While the food spam is questionable as nourishment for your body, the majority of emails are not spam and definitively good nourishment for your business.
Here is a great step-by-step video on how to use GSuite to increase cold email open rates and
help you prevent your emails from landing in the spam folder.
Further Faster Fact #6 – The Mobile Identity
Worldwide, there will be more than
2.2 billion mobile email users by the end of 2018 (
9 ). Of that, 64% of
decision-makers read their email via mobile (
10).
Further Faster Fact #7 – The Mobile Supremacy
About
53% of emails are opened on mobile devices (
11 );
88% of smartphone users
actively check email on their phones (
12 );
23% of readers who open an email on a mobile device
open it again later (
13).
Further Faster Fact #8 – The Mobile Ultimatum
80.3% of users delete emails if they are not optimized for mobile devices. 3 out of 10 users unsubscribe from the list if the emails are not mobile optimized (
14).
Further Faster Fact #9 – The Millennial Falcon
In 2017, it is estimated that millennials in the U.S. alone will be spending
$200 billion . By 2018, they will have
the most spending power of any generation (
15).
Further Faster Fact #10 – The Millennial Facts of Life
Millennials love email, it’s a part of their everyday life.
73% prefer to contact brands by email (
16 ). Immediately after turning off the alarm clock in the morning,
44% of Millennials
reach for their smartphones to check messages (
17).
Further Faster Take Away
Do you even know anyone who doesn’t have an email address? Email is such a huge part of all our lives as professionals, individuals, and even consumers. Are you getting the most from your email-marketing program? Do you even have an email-marketing program? Or do you need to refresh your email marketing strategy?
Remember, audiences and how they receive information is constantly changing. To keep up, your strategy needs to change as well.
Whether you’re an email novice or expert email ninja, we will work with you to achieve measurable results. If you're interested in learning how you can implement or enhance an email marketing program as part of your business, Mawazo Marketing can help your business Further Faster. Contact us and let’s get started today!
Do you have any questions on the above, or would you like to share your experience? Just email ideas@mawazo.ca or call +1 (833) 503-0807.
At Mawazo Marketing we work with owners of B2B companies who want to accelerate their business. We help them with a concrete digital growth plan, a website that saves operational cost, and a digital marketing system that generates leads. For qualifying clients we offer a 5x ROI guarantee: if we don't reach the objective, then we pay back the difference. Book a Free Strategy Session to find out more.
