B2B Website Development Services that Integrate with your Business Systems

A web development company that focuses on cost of operations and lead generation

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Most B2B service companies reach out to us because they want to grow their profit, and typically they want to do that by growing their revenue. However, for most of our clients it is initially tough to grow revenue. There are opportunities, but it’s often difficult to find experienced staff and managing existing service teams is already challenging. 

There is a better way. In our experience every B2B Field Service company has opportunities to grow profit without generating additional revenue. Over time, companies establish inefficient processes, and many of these inefficiencies can be removed by integrating your web presence with your business systems, such as production, ordering, fulfilment and accounting. 

Architects in website design and development

Our web development services start with finding hidden profits in your business systems. Basically we find opportunities to make your operations more efficient by introducing automations and integrating your online presence with your business systems. 

We first build a prototype so you know exactly how we will reduce your overhead before you make any substantial investments. Then we create your automation engine to simplify your operations and eliminate costly mistakes. 

Many of our clients save $100K per year or more from operational efficiencies created in this phase, and that cost saving goes straight to your bottom line. You will need this efficiency accelerator so you can handle the sales volume that will come from our digital marketing system!

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A clear process for web development services

We use a proven 5-step process to plan web design and development projects, making sure that we understand your objectives and the needs of your audience, taking both front and back end development into consideration.

We get your approval at the end of each phase of web development. This allows you to know exactly how your website will work and how it will look, so that at the end of the project there are no surprises.

Process for web development services: Define - Design - Develop - Deliver - Evaluate. Mawazo Marketing in Burlington, Ontario

Define

We document the requirements for functionality and technology for your website and map out the user experience, describing how your web visitors will interact with your website. This helps you to understand how the website will work and how content is organized. We also analyze your business processes and assess the possibilities for integration with technology. 

The outcome is a clear roadmap for the development of the website. It ensures that the process is efficient, resulting in the saving of time and budget. This first step is crucial, and our approach sets us apart from other web development companies in Burlington, Oakville and Hamilton.

For larger projects we build a functional prototype of the structure and functionality of your website before the real website development starts. The prototype consists of interactive wireframes that represent the user interface for every screen that requires a different design.

Below is an example of the wireframes created for the website of the Evangelical Fellowship of Canada, as well as the resulting web page created from the wireframes.

screenshot of wireframe of a website and resulting completed web page. Web development services by Mawazo Marketing in Burlington, Ontario

We also agree on instructions for web design to guide the creative process, including branding, and user interface and functionality requirements. Of course one requirement for all our websites is that they have a “responsive” design, which means that your website is mobile-friendly, and adapts automatically to the screen resolution of the device used: desktop, laptop, tablet and mobile.

Design

Upon approval of the functional and design requirements of your website we create different website design concepts. Based on your choice and your feedback we modify the graphic design concept, and then use it to guide the web design of all internal pages of your website.

Develop

Next the actual website is created by our web development team, using the prototype of your website and the approved web design. A dedicated project manager ensures that development is done in accordance with the functionality and design requirements, and industry best practices.

Every website is built on the basis of a Content Management System, which allows even inexperienced users to create and edit content on the website. Our approach allows us to be platform-agnostic: we'll choose the best possible platform for your requirements and your budget, and then engage the best possible development team to create your website. 

Your business may benefit from having eCommerce functionality on the website, to sort and filter products and services, and to actually sell these products and services online. See our eCommerce page for more information.

Below are three of Content Management Systems we most commonly work with: Duda, WordPress and Kentico. However, we have worked with a large number of alternative platforms, depending on the requirements of our clients, such as Umbraco, Squarespace and Sitecore.

Duda allows for fast and cost-effective deployment of page-based websites hosted on a secure platform

WordPress is best used with custom design and limited use of plugins to ensure lean and fast websites
Kentico is an enterprise-level CMS with extensive functionality and limitless customization opportunities

Deliver

Once the website is finalized and tested it will be put online at an anonymous location for your own testing. Any adaptations to the website can be made before the website is deployed to a live hosting environment. Prior to full release your employees will be trained to use the Content Management System.

Evaluate and Enhance

The continued success of the website depends on continuous evaluation and enhancement. We provide ongoing monitoring and analysis, as well as any necessary technical maintenance. We offer a 4-month warranty on any issues or deviation from the prototype. 

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What next? Implementing our digital marketing system

When your website is completed and launched, then you are ready to implement the next phase: a digital marketing system

Web development

Just having a website isn’t enough to attract and engage prospects and convert them to clients. Our digital marketing system is a comprehensive approach to marketing where marketing tactics work together and deliver leads in a measurable way. For qualifying clients we offer a 5x ROI guarantee on your digital marketing investment!

digital marketing system comprising of website development, content platform, search engine optimization, social media, reputation, outreach and digital advertising

We implement your digital marketing strategy by:

  • continuously updating and optimizing your website,
  • answering the needs of your audience with content marketing,
  • using search engine optimization to optimize your website for search engine ranking,
  • engaging your audience with social media marketing,
  • getting reviews and testimonials from your clients, and backlinks from other websites,
  • reaching out to leads and clients with email marketing, SMS outreach and sales automation,
  • and using online advertising to capture direct and latent demand.

Finally, we measure success with analytics and reporting on Key Performance Indicators (KPIs).

Read more about our Digital Marketing Services.

Would you like to know more?

Web Design and Development - Contact Us

Partnerships and certifications

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Book your FREE strategy session!

Book your free strategy session now! In the meantime, download your free "7-Step Guide to Fix your Site" for B2B companies. Meet some of the clients we have helped to get leads for their business and a measurable ROI on their marketing. 
Stop wasting money on marketing that doesn't work and being frustrated about not getting leads from your website, and instead have a marketing system that works and increases your bottom line. 
Free Strategy Session

Frequently Asked Questions about our web development services

  • What makes a great website?

    Every website needs to be intuitive and fast, but here is what makes a website great:

    • A great website integrates with your internal business systems, so you save cost on operations. We often find more than $100K per year in efficiencies, which goes straight to the bottom line!
    • A great website educates your target audience and answers their questions honestly and transparently. This establishes trust and authority.
    • A great website is found on Google when your ideal client types in a relevant search.
    • A great website engages its audience and converts anonymous visitors to qualified leads for your business.
    • A great website has data analytics in mind and allows you to easily measure how well your website is performing.

  • What is web development?

    Web development is the process of building, creating, and maintaining websites. It involves a range of tasks including design, programming, and content management. We also focus on User Experience (ux design) which plays a crucial role in website development by ensuring that the site is user-friendly, intuitive and tailored to meet the specific needs and preference of your target audience.

  • What do web developers do?

    Web developers are responsible for building and maintaining websites. They may work on the front-end (client-side) or back-end (server-side) of a website, or both. Front-end developers focus on the look and feel of a website, while back-end developers work on the functionality and logic of a website.

  • How long does it take to develop a website?

    The length of time it takes to develop a website depends on the complexity of the project. A basic page-based website may take a few weeks to complete, while some of our more large-scale and complex web development projects integrate deeply with your business systems and may take 4 to 6 months  to complete, or even more.

  • How much does a website cost?

    The cost of our web development services depends on functionality and complexity. 

    A page-based 5-page website starts at $3,200, while a more complex functionality-based website that deeply integrates with your business systems may cost tens or even hundreds of thousands of dollars. 

    For complex large-scale websites we develop a functional  prototype which enables us to identify functionality, precisely define a budget for development and instruct website developers.

  • What is the difference between front end development and back end development?

    Front-end development involves creating the visual and interactive elements of a website that users interact with directly. In contrast, back-end development focuses on the data, systems and applications that work behind the scenes to support the user interface.

Web design and web development insights from our blog

How to make your website accessible and AODA compliant
By Thomas Hess 07 Nov, 2022
The AODA requires that public-facing websites meet Web Content Accessibility Guidelines (WCAG) 2.0 Level A and AA criteria. The guidelines include measures for many different disabilities. This article describes how to make your website AODA compliant.
website policies
By Mawazo Marketing 29 Sep, 2022
Understand why website policies are vital for your online presence. Learn how they protect your business and build trust with your audience.
marketer on the phone with ideal clients - Evaluate your Online Presence blog by Mawazo Marketing
By Thomas Hess 26 Aug, 2021
The objective of Google is to offer the most relevant results for the searches of its users, and the best possible user experience.
Mawazo Marketing core web vitals blog
By Thomas Hess 01 Jun, 2021
Practical tips for business owners to check how their website will score when Google launches the new Page Experience metrics in June 2021. No technical skills required.
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