What You Need to Know Before Hiring a Marketing Agency

Your marketing agency should start your relationship with an in-depth consultation. Each business is unique, so it needs a unique online marketing strategy. Outsourced marketing comes at a cost, therefore you must ensure you are getting the value you need by choosing a marketing agency that respects and works with your long-term goals.

Measuring the success of an online marketing strategy goes beyond how many likes or clicks your posts receive. The true measure of success is whether or not your company is achieving its goals. Promoting a post can give you extra likes, but they do not have the same value as five actual web-to-customer conversions. The agency’s success should be measured by how successful the online marketing strategy has been for your bottom line.

Is your digital marketing agency offering search engine optimization ? SEO services are a vital part of every online marketing strategy. Organic searches are the primary driver of web traffic. Without SEO, people looking for your products and services will not find you online.

If your marketing agency specializes in outsourced marketing, they do not have to be located in your city. Does your digital marketing agency engage online communication tools, or do they insist on only face-to-face meetings? It’s easier to trust a company’s ability to make you shine online when they know how to leverage Skype, WhatsApp, Facebook Messenger, text, VoIP, and all the other technologies that make remote communication easy and affordable.

How Can I Set Expectations for My Involvement and Availability?

Decide how much involvement you want with your online marketing strategy. Do you want weekly updates or a month-end report on your online target market engagement? Do you want to reply to likes, posts, queries, and shares? Will you perform your own reputation management ?

Decide exactly what you want from your marketing agency, and ask if those tasks are part of their services. Be clear about your involvement up front so you and the agency can know if a good partnership is possible.

The biggest indicator of being able to work with an outsourced marketing team is communication. If you feel unheard during the consultation or feel that a lot of jargon was thrown your way without explanation, you will probably not get along with the team. Marketing agencies with good communication skills excel at making you feel confident in their abilities and the online marketing strategy they create for you.

Outsourced marketing is a smart decision. Marketing agencies must have the tools and collective expertise to deliver a robust online marketing strategy that is customized to your brand. They must be able to leverage brand intelligence to turn campaigns into results and impressions into relationships.

How does Mawazo stack up as an outsourced marketing agency? Your goals are our goals. Mawazo measures success by the success of our clients, so we offer a full suite of SEO services in your online marketing strategy. We expertly engage locally and remotely with clients across the globe, and we are flexible to accommodate your desired level of involvement. Our team cares passionately about your success, which is why Mawazo will take your business to levels you only dreamed possible.