10 Benefits of Hiring a Marketing Agency

Entrepreneurs who want to stand out in a diverse business landscape hire marketing consulting professionals to create an online marketing strategy. This strategy enables them to gain and retain customers through a combination of paid traffic from online advertising and search engine marketing, as well as organic traffic from search engine optimization.

What Is a Marketing Agency?

A marketing agency helps its clients implement and manage their marketing efforts, operations, and strategies so they can achieve their business goals. Here are a few of the more important roles of a marketing agency:

Full Service Marketing Agency

A full service digital marketing agency offers you a ton of valuable services, including search engine optimization (SEO), Pay-Per-Click advertising (PPC), social media management, social media advertising, web design, web development, website maintenance, content creation and marketing, email marketing, conversion rate optimization (CRO), and review management. 

Specialized Marketing Agency

A specialized marketing agency can provide some of the same services and marketing initiatives a full service digital marketing agency provides but also provides access to services more targeted to your business needs. 

For example, a specialized marketing agency can manage search engine optimization campaigns, or you can find a marketing professional specializing in graphic design.

Traditional Marketing Agency

A traditional marketing agency focuses on traditional marketing services unrelated to digital marketing, like public relations, brand management, print marketing, and broadcast marketing on television and radio. 

Choosing the right marketing agency for your business will come down to your marketing budget, needs, and business goals. 

Marketing Expertise

A marketing agency has the expertise to create a strong online presence for your company. Digital marketing changes very quickly. To be competitive, you must stay updated on changes in user behaviour, advertising possibilities, search engine optimization (SEO) updates and much more. 

For example, if you want to be found at the top of Google’s Search Results Pages (SERPs), you need to stay on top of the ever-changing Google search algorithms. Google is constantly updating how its searches work so that they are improving its service as a search engine. 

That means that those of us who want to be in the search results for our target audience need to understand these updates to improve our SEO efforts. This requires knowledge in keyword research, how to use these keywords on your website, how to engage when users come to our website based on these keywords, how to get other websites to link to you, and much more.

Unless you or someone on your team is an expert in search engine optimization, website building, mobile technology, and search engine marketing, you will not be able to keep up with your competitors online. When you hire marketing consulting firms, you are leveraging their experience and ongoing training, which will provide you with a positive ROI.

Are you considering hiring a marketing team member with these skills? This is a common argument against hiring an agency; however, it would be very difficult to find a single person with knowledge in the necessary digital marketing areas. 

Consider the cost of hiring a full-time marketing team member, providing them with ongoing training, and/or outsourcing in areas in which your new hire does not have the expertise to execute the marketing. The math always clearly points to a better investment return in hiring a capable digital marketing agency.

Access to the Latest Technology

A lot of digital marketing requires tools. These can include tools for:

• Keyword research, such as SEMRush, Keyword Planner
• Email marketing, such as Mailchimp, Constant Contact, ActiveCampaign
• Social media marketing (tools for specific objectives), such as OptinMonster, Tailwind, Buffer
• Search engine marketing (tools for specific objectives), such as Wordstream, SEMRush, RavenTools
• Reporting, such as RavenTools, Cyfe, Supermetrics
  

For agencies, subscribing to robust tools and marketing technology makes sense, as they can spread the costs over multiple clients. For a company to subscribe to tools for themselves does not make financial sense.

More Time to Focus on Other Business Needs

Most entrepreneurs lack the time and expertise to focus on marketing. Their time is better spent on delivering the products and services they offer, which is their own area of expertise. In our experience, marketing is usually an afterthought when done in-house and is, therefore, not strategic. This compromises quality and results.

You Do Not Need to Train Agencies

A professional marketing agency is self-contained. Apart from discussing your vision and goals, the agency is fully educated, skilled and efficient from the get-go. They also stay abreast of the latest digital marketing and search engine marketing strategies on your behalf.

Scale Your Marketing Efforts

A huge draw of having a consultant create your online marketing strategy is that they do far more than just search engine optimization and content generation. They also measure the effectiveness of your unique keywords and track what is working online. The marketing agency has a fluid plan that evolves based on the online demands of your target audience.

Avoid Learning Curves by Staying on Top of the Latest Trends

It is important to stay updated on what is happening online to stay competitive. As an example, many entrepreneurs lost valuable market share when Google started ranking websites with poor mobile capability lower in search engine results. 

Though there were many online warnings, this is not the type of information business owners are consuming, and therefore simply didn’t realize that they needed to have mobile-friendly sites. Hire marketing consulting professionals because they stay on top of the ever-changing trends.

Niche Specialization

When you hire a marketing agency, you can find someone with expertise and experience in your niche. They understand your industry and can tailor all marketing efforts to reach your target audience and benefit your business. The marketing expert knows what path to take early on and follows current marketing trends, preventing you from spending money and effort on a marketing campaign that isn’t producing favourable results. 

More Flexibility and Less Risk

When hiring a marketing agency, you will find tons of information online about the agency, including reviews from other businesses that have used their services. You also have the opportunity to compare different agencies to find the right marketing agency for your needs, which results in less risk on your part. It also offers flexibility because it is not as permanent a situation as when you hire a new employee. 

Increased Efficiency and Cost Effectiveness

Hiring a full time marketing executive for the marketing department in-house can prove to be a costly investment. However, hiring a marketing agency can prove to be a more cost-effective option. The agency is efficient and will take on the responsibility of tracking the performance of each digital marketing strategy, preparing reports, and holding meetings to keep everyone on the same page, improving operations and increasing efficiency. 

Offers a Fresh Perspective

Finally, digital marketing agencies can offer you a fresh perspective and a new way to look at things. The marketing agency is outside your business and can have a more objective outlook on what needs to be done. They are also much more likely to hear about other successful marketing campaigns outside the industry that could work. 

Social media marketing, for example, is where an outsider's fresh perspective can prove to make a big difference. Getting stuck in a rut and finding yourself doing the same things repeatedly is easy. A good marketing agency can completely overhaul how things are done and move your business in the right direction with a fresh perspective so you can meet your business goals.