You want your website to be found on page one of Google

Our SEO services get your website in front of your ideal clients

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As a business owner you'll want to see a return on your investment in digital marketing. The time and money you spend should lead to more email inquiries, more phone calls, and ultimately to more sales.

You may have experienced that just having a nice website isn’t enough to attract potential customers, it needs to be found in Google searches. More that 80% of B2B purchasing decisions start with typing in a search into a search engine, and about 55% of visitors to a search results page click on the first three results on the page, so it’s very important to be found on the first page of the Google search result!

However, many companies can not be found on the first few results pages of Google, and therefore lose out on getting in front of new leads for their business.

What is SEO?

SEO or Search Engine Optimization is the process of making sure your website shows up in the search results for relevant keywords. The goal is to make a web page rank on page 1 for a specific search term, and generate organic traffic to the website based on the search terms that your ideal customers use in Google.

Your SEO agency may make it sound complicated, and many SEO companies are very secretive about their SEO services. However, in essence it really isn't very complicated. You just need to keep in mind that Google wants to provide the best possible information to users when they search. You can achieve that with:

  • a website that works well for its users and for search engines alike: which means a website that has a sound structure and is fast, safe and mobile-friendly.
  • relevant content on your website such as web pages and blog posts that answer the questions of your ideal clients, enriched with images, videos etc. This is called content marketing.
  • Optimizing that content for search engine ranking by making sure that relevant search terms are implemented correctly, and other websites link back to your content.

Step-by-step SEO services

Our SEO solution is a step-by-step approach to ensure your website is found by your audience when they use search terms that are relevant to your business.

  • SEO Audit
  • Keyword Research. 
  • On-Page SEO
  • Technical SEO
  • Backlinks
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SEO Audit

We assess the performance of your website's current keyword rankings, content, website structure and backlinks (links from other websites), and compare this with your competitors. We then create an SEO strategy for the necessary improvements.

Keyword Research

Our SEO experts review what your audience is looking for, and how are other websites competing for their attention. to be used on your website based on your digital marketing strategy, and a review of the web presence of your most important competitors.

On-Page SEO

Each web page will be optimized using selected keyword phrases. We will implement the keyword phrases in the content of the website, and in the meta tags such as the title of the webpage and the title of the images.

Technical SEO

Our Search Engine Optimization services ensure that all technical elements required to be found on Google are implemented. This includes XML Sitemap, optimized URL Structure, Structured Data Schema implementation etc.

Backlinks

Links from other websites to your website are called backlinks. They are one of Google's main ranking factors. With our link building campaigns we get industry-relevant websites to place a link on their website which points back to your website.

Local SEO

Many of our clients have business locations and service customers in a specific local area. By optimizing a website for local search terms, you can increase visibility on the Google map and draw more customers to your location.

Local SEO involves optimizing your website for specific geographic locations. This includes creating content that is relevant to the local area, optimizing your Google Business Profile and making sure that your business is listed in relevant directories such as Yelp and YellowPages.

Read more about our local SEO services

SEO services lead to business results in the long term

Our approach to Search Engine Optimization leads to guaranteed results, and is the best way to establish continuous traffic to your web presence in the long term. However, these results can not be achieved overnight. It takes three to six months to establish initial organic keyword rankings, and up to a year to get your website appearing as the top search result. If your business needs faster results, then we combine content marketing and search engine optimization with a Google ad campaign.

We only use ‘white hat’ techniques, to ensure that the reputation of your website is consistently improving. Unfortunately, we still see many an SEO company try to gain a competitive advantage by trying to outsmart Google. These practices are unsustainable in the long run, and in many cases have produced negative results when changes are made in the search algorithm of the search engine. This is another reason why it's important to get SEO services, and SEO strategy services that are right for you and your business.  

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SEO Benefits

Professional SEO services offer many benefits for businesses of all sizes. Here is an overview of the benefits of Search Engine Optimization, and why your business needs SEO strategy services to generate more traffic to your website and more leads to your business:

  • SEO helps to grow website traffic. More that 80% of B2B purchasing decisions start with typing in a search into one of the major search engine. SEO campaigns help your business get found and rank for those searches
  • SEO builds authority. When a prospect finds you on Google with an organic search, then that grows your credibility since you earned that ranking on Google, and didn’t pay for it.
  • SEO creates good user experience. Our SEO team improves the quality of your web pages and improve the user experience of your website. Google rewards a positive user experience.
  • SEO service offers a cost-effective approach to digital marketing. It requires a much lower investment than digital advertising, and has long-lasting effects.
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Book your FREE strategy session!

Book your free strategy session now! In the meantime, download your free "7-Step Guide to Fix your Site" for B2B companies. Meet some of the clients we have helped to get leads for their business and a measurable ROI on their marketing. 
Stop wasting money on marketing that doesn't work and being frustrated about not getting leads from your website, and instead have a marketing system that works and increases your bottom line. 
Free Strategy Session

Delivering real results

Horton Automatics offers automatic door installation, maintenance and repair services from 3 locations in Ontario. Over a period of 3 years (4 Dec 2019 to 1 Dec 2022) we brought the website onto Page 1 of Google in Ontario for a long list of relevant search terms ("new" means the website was not ranked in the first 10 pages/100 entries on Google):

Would you like to know more?

Search Engine Optimization - Contact Us

Frequently Asked Questions about SEO services

  • What is SEO?

    SEO stands for "search engine optimization." It is the process of improving the ranking of a website on search engines like Google.

  • Why is SEO important?

    SEO is important because it helps websites rank higher in search engine results pages, which can lead to increased traffic and more opportunities for business.

  • How does SEO work?

    SEO works by improving the ranking of a website on search engines like Google. This is done through a variety of techniques, such as optimizing the website's content and structure, building high-quality backlinks, and improving the website's loading speed.

  • What are some common SEO mistakes?

    Some common SEO mistakes include using hidden text or links, keyword stuffing, and using non-relevant or spammy links.

  • What is keyword research?

    Keyword research is the process of discovering words and phrases that your target audience uses to search for information, products, or services related to your industry. The goal of keyword research is to find high-performing keywords that can be used to increase website visibility on search engine result pages.

  • What are SEO services?

    SEO services are techniques that help website owners improve the visibility of their website on search engine result pages. The goal is to make sure your page content, links, and architecture are optimized for the search terms that are most relevant to your business.

  • How long does it take for SEO to work?

    The time it takes for SEO to work varies depending on a variety of factors, such as the competitiveness of the industry, the quality of the website, and the effectiveness of the SEO strategies being used. In general, however, it will take at least 3 to 4 months to start seeing results, and 6 to 12 months for the full effects of SEO to be realized.

  • Why should I choose SEO Strategy Services with Mawazo Marketing

    We are passionate about online marketing and finding tailored solutions that show results for our clients. Why wait? Book a FREE one-on-one strategy session to get SEO services right for you and your business.

Partnerships and certifications

Search Engine Optimization insights from our blog

Google Search Engine
By Thomas Hess 19 Dec, 2023
The Google Search Engine Results Page (SERP) has different sections, which are produced from different data.
Scales of justice between Google and Canada
By Liza Rodrigues 10 Jul, 2023
Explore how Canada challenges tech giants in a quest for fair content revenue sharing. Discover the latest developments in this digital showdown.
Boost Your Local SEO with Local Backlinks
By Mawazo Marketing 01 Feb, 2023
Increase your website's visibility in local searches! Discover how local backlinks can transform your SEO strategy, boost your rankings, and attract more local customers. Get started today.
seo vs ppc
By Mawazo Marketing 20 Dec, 2022
Search Engine Marketing is all about getting traffic from your presence in the search engines, in particular Google. Search engine optimization (SEO) and paid search advertising (PPC or pay-per-click) are the main ways to get website traffic from search engines. Both work well to get leads to your company website, but which one should you choose?
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