Roots And Expedia Basebuilder Campaign

Thomas Hess • Nov 09, 2015

We’re proud to work with Roots and Expedia! On 17 November Mawazo launched a joint marketing campaign to convert anonymous consumers of Roots into rich online profiles. The campaign was created by Basebuilder, a proven solution for conversion campaigns based in The Netherlands. Mawazo is working with Basebuilder to introduce it to North American customers.

You can participate in the campaign! Go to www.roots.com/win and use the code X5VTZRW.
It’s worth it: the main prize is a ski-vacation for 4 people to Banff / Lake Louise, with flight tickets, hotel and skipasses!

With the data generated in the campaign, Roots and Expedia will be able to engage with their customers with personalized communication and establish meaningful 1-to-1 relationships.

We’re looking forward to organize similar Basebuilder campaigns for North American retailers, FMCG brands and restaurant chains. In Europe, Basebuilder has run campaigns for brands such as We Fashion, Nivea, Hunkemoller, V&D and Douwe Egberts.

Do you have any questions on the above, or would you like to share your experience? Just email ideas@mawazo.ca or call +1 (833) 503-0807.


At Mawazo Marketing we work with owners of B2B companies who want to accelerate their business. We help them with a concrete digital growth plan, a  website that saves operational cost, and a digital marketing system that generates leads. For qualifying clients we offer a 5x ROI guarantee: if we don't reach the objective, then we pay back the difference. Book a Free Strategy Session to find out more.

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